How to Get People to Bet on You
Ideas. Opportunities. Careers. Companies.
Every important decision is a bet on a future that doesn't exist yet.
What Bet Do We Need Them to Make?
You're trying to get chosen.
The bet starts much earlier than that.
Every important decision is a bet on a future that doesn't exist yet. The problem is that you can already see it.
The opportunity.
The role.
The idea.
But other people can't make a bet on what you see. They can only make a bet on what they can see. You want them saying:
"Tell me more."
"Wait, what if..."
"I want to be part of that."
That's when something interesting happens. That's when something starts moving. Because once people can see it, they start talking about it.
“EVERY DECISION MADE ABOUT YOU AND YOUR OPPORTUNITIES IS MADE IN A ROOM YOU’RE NOT IN.”
- JOANNA BLOOR
The best ideas never show up looking ready.
The best opportunities don't either.
Neither do the people who create them.
They get overlooked, delayed, dismissed, or explained away. Not because they're wrong, but because other people can't yet see where they're going.
The challenge isn't getting people to agree with you.
It's helping them see enough of the future that they want to be part of it.
That's the work I've spent 25+ years doing.
Inside companies like Ticketmaster, OpenTable, and Pandora. On stages like TED and Dreamforce. With founders, executives, teams, and ideas that looked obvious only in hindsight.
Brilliant ideas don’t move by themselves.
People move them.
And people move when they can imagine a future worth betting on.