You Don’t Get INVITED Because People Understand You.
You get INVITED because they can
Imagine What To Do With You.
I study, teach, and design for that moment.
Experiment with this idea.
Think of someone brilliant you know. Would you know exactly what to invite them into? Yes - Maybe - No ?
The Gap is Inviteability.
Now think of yourself.
Would other people know what to invite you into?
What are you trying to make more inviteable?
Inviteability shows up everywhere.
In people - Someone brilliant who keeps getting overlooked.
In rooms - An audience who could change each other’s futures, but mostly leave having exchanged information.
In ideas - an idea that might get nods, but nobody moves on.
“EVERY DECISION MADE ABOUT YOU AND YOUR OPPORTUNITIES IS MADE IN A ROOM YOU’RE NOT IN.”
- JOANNA BLOOR
The best ideas never show up looking ready.
The best opportunities don't either.
Neither do the people who create them.
They get overlooked, delayed, dismissed, or explained away. Not because they're wrong, but because other people can't yet see where they're going.
The challenge isn't getting people to agree with you.
It's helping them see enough of the future that they want to be part of it.
That's the work I've spent 25+ years doing.
Inside companies like Ticketmaster, OpenTable, and Pandora. On stages like TED and Dreamforce. With founders, executives, teams, and ideas that looked obvious only in hindsight.
Brilliant ideas don’t move by themselves.
People move them.
And people move when they can imagine a future worth betting on.