Working privately with Joanna

Is this coaching?

No. I’m not a coach.

Why not? Because coaching is typically guiding, and what I do is co-creating.

We build a framework together that works for you. This is a “with” vs. “for” experience.

Depending on what we’re designing, I might:

  • Join you on calls

  • Talk to your “customers”

  • Ask you to try out new approaches

  • In some cases, take the initial step myself

We’re navigating the future together, not following a prescribed path.

What do people actually walk away with?

Every engagement is bespoke, so there’s no single answer. Here are real examples:

  • A SaaS CEO was getting meetings but no momentum. The decision-making process stalled after he left the room.

    • Solution: We designed a strategy to help internal champions sell-through to their bosses, co-created marketing content, and built momentum in top-of-funnel activities.

    • Result: The company successfully exited.

  • Another CEO had a technology product that wasn’t landing due to miscategorization.

    • Solution: We created “bouncy” language to make her product compelling to VCs, clients, and users. We also designed a unique KPI that threaded through pre-sale to production.

    • Result: Stickier clients and a stronger market position.

  • A senior executive in entertainment needed a new career strategy. She hired me in 2015, and I’ve been her advisor ever since.

    • What we’ve worked on: Negotiating compensation packages, designing media kits, ghostwriting content, collaborating with leaders, and even keynote speaking for her events.

    • Result: We keep having them.

Each engagement is tailored to your needs, and we create a bespoke “walk away” that fits you.

How long does this process take?

The minimum engagement is 3 months.

  • In our discovery call, we align on the right timeline.

  • Every 3-month engagement includes at least one full-day in-person session.

This work isn’t about quick fixes—it’s about creating momentum that lasts.

Who is this for?

I work across industries (tech, finance, legal, venture/PE, consulting, oil & gas, entertainment, etc.), but this is NOT for celebrities.

This is ideal for:
✅ Founders, entrepreneurs, and executives at inflection points
✅ Thought leaders who need to shift perception
✅ High-potential individuals who hate selling themselves but know they need to be easy to choose
✅ People battling the voice in their head that says, “No. You can’t be that bold.”

I’m allergic to boring. If you want a conventional approach, I’m not your person.

How is this different from hiring a PR firm, marketing team, or coach?

PR & marketing focus on positioning. Coaching focuses on personal growth.

I focus on influence & momentum—ensuring the right people see, understand, and act on your potential.

If you hate selling yourself, but know you need to be clear, compelling, and uniquely positioned, we should talk.

Do you help with public speaking, pitching, or media training?

Yes—if needed.

Most of my clients are already good speakers. They don’t need training; they need a punch-up—a way to make their message more compelling, less forgettable, and easier to repeat.

How much time will I need to commit?

We establish this in the initial call, but my goal is always to take the heavy lifting off your plate.

However, you will need to:

  • Practice and apply the concepts we develop

  • Be open to experimenting with new approaches

  • In some cases, let me interview your clients or key stakeholders to refine your message

Can I cancel? What happens after the initial engagement?

  • You can cancel anytime after the 3-month period.

  • All former clients get a private link to book ad hoc sessions ($500/hour) anytime post-engagement.

  • You’re also invited into my private WhatsApp group for ongoing insights and conversations.

I heard you’re brilliant for job searches. Can I book a session for that?

Unfortunately, no.

However, feel free to connect with me on LinkedIn and ask a question—I might be able to point you in the right direction.

What’s the next step?

  1. Discovery Call – We align on your needs, challenges, and goals.

  2. Bespoke Strategy – We co-create a plan that fits your situation.

  3. Implementation & Experimentation – We test and refine approaches.

  4. Momentum Building – You see tangible shifts in how people perceive and respond to you.

Let’s talk. Contact Joanna to start the conversation.