Applied Futurist | Thought Provoker

Joanna Bloor thrives in the space between the unknown and the possible. She has spent her career helping leaders and innovators navigate ambiguity, overcome inertia, and create momentum for their ideas and futures.

As the founder of The Amplify Lab, Joanna has developed unique frameworks like Potentialism and the Invitational Approach, tools that help people shape their future by inspiring curiosity, confidence, and action. She doesn’t just help you imagine what’s possible—she helps you make it happen.

A Different Way to Think About the Future

Joanna’s work is rooted in the belief that momentum doesn’t come from persuasion but from shared imagination. Her expertise lies in reframing how people think about their potential—whether it’s helping them articulate a bold idea, align a room full of decision-makers, or spark collaboration at scale.

She has been described as a Fairy Godmother for big ideas, an Applied Futurist, and, her favorite, a Potentialist—someone who helps others move from hesitation to action with clarity and purpose.

A Credible and Unconventional Voice

Joanna is an experienced speaker, strategist, and innovator with a career that spans technology, marketing, and human development. Her work has been featured at TED, Dreamforce, and in exclusive leadership gatherings, and she is currently writing her second book.

She’s known for blending strategic insight with a touch of magic, making her sessions as transformative as they are unexpected. Whether you’ve heard her on stage or across a conference room, one thing is clear: Joanna Bloor changes the way people think about what’s next.

A Potentialist’s Job Description.

Chief Potentialist

Position Overview

The Chief Potentialist is a transformative leadership role focused on identifying, amplifying, and bringing to life the latent potential in our people, ideas, and products. Reporting directly to the CEO, this role operates as a catalyst for future possibilities, working across all levels of the organization to shape and realize untapped opportunities through curiosity, clarity, and collaboration.

Core Responsibilities

Strategic Vision & Leadership

  • Partner with the CEO and executive team to identify and unlock transformative opportunities across the organization

  • Create and maintain environments where innovative thinking and possibility can flourish

  • Guide strategic initiatives through ambiguity, helping teams navigate uncertainty while maintaining momentum

  • Develop frameworks for evaluating and amplifying potential in people, ideas, and products

People Potential

  • Identify and nurture hidden talents and capabilities within the organization

  • Foster psychological safety that enables authentic exploration and risk-taking

  • Guide individuals and teams in "future pathing" their careers and contributions

  • Create conditions for meaningful collaboration and co-creation across departments

Idea Potential

  • Develop and implement the "invitational approach" methodology across the organization

  • Help translate complex or nascent ideas into compelling narratives that inspire action

  • Bridge gaps between concept and execution by facilitating deep understanding and buy-in

  • Create systems for capturing, evaluating, and amplifying promising ideas

Required Qualifications

Experience & Skills

  • 15+ years of progressive business experience across multiple functions (sales, marketing, product, operations)

  • Demonstrated track record of identifying and realizing untapped potential in organizations

  • Deep understanding of solution-selling methodologies and their application

  • Strong business acumen and ability to operate effectively at the executive level

  • Experience leading transformative initiatives in complex organizational environments

Essential Capabilities

  • Exceptional ability to work in ambiguity while maintaining clear thinking and direction

  • Advanced skills in building trust and creating psychological safety

  • Proven ability to translate complex ideas into compelling narratives

  • Strong facilitation and coaching capabilities

  • Excellence in both strategic thinking and tactical execution

Mindset & Approach

  • Natural curiosity and ability to see possibilities where others see limitations

  • High emotional intelligence and empathy

  • Low ego coupled with strong confidence in handling uncertainty

  • Optimistic outlook balanced with pragmatic execution

  • Comfort with emergent strategies and non-linear progress

Key Relationships

  • Reports to: Chief Executive Officer

  • Key Partners: Executive Leadership Team, Product Leadership, HR Leadership

  • Influences: All levels of the organization

Impact Measures

  • Enhanced organic resonance and natural amplification of value across stakeholder networks

  • Increased rate of innovation and successful idea implementation

  • Enhanced employee engagement and career progression

  • Strengthened organizational capability in identifying and realizing potential

  • Development of scalable frameworks for potential identification and amplification

Working Style

  • Creates invitation-based environments that foster exploration and co-creation

  • Balances structure and emergence in approach to opportunities

  • Demonstrates comfort with quantum thinking and non-linear development

  • Maintains focus on long-term transformation while delivering near-term impact

  • Operates effectively across all organizational levels and functions

This role requires a unique individual who can blend strategic insight with practical execution, maintain clarity in ambiguity, and foster environments where potential can emerge and flourish. The successful candidate will be a thought provoker and a hands-on practitioner, capable of working across the full spectrum of human, conceptual, and product potential.