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Can they imagine your future?

It will only happen if they can.

As a Potentialist, I’m focused on how we choose the invisible future, starting with imagining it.

We engage with things we can imagine.

And their imagination is influenced by their Perception of Power and Potential in what you’re sharing.

So, if you imagine a future for yourself or your ideas and others have a hard time imagining them, this is where I help.

Help others say yes to the future you see.

Sharing your idea of the future is a balance.

Too little, and people don't get it. Too much, and they feel lost.

What Do I Do?

Advisory Services: Getting Ideas Into the Right 'Rooms':
I specialize in getting intriguing ideas invited into the rooms they need to be in.

Some call me their Fairy Godmother because I help them bring ideas to life. But no magic wand is required—what I do is help you communicate the invisible potential in your work so that others can see it.

It’s about more than just ideas; it’s about understanding the person behind the idea and how to pass it from human to human until it becomes a reality.

Live “Idea to Imagination” Transformations (For Conferences and Events):
For event organizers seeking something unique, my live “Idea to Imagination” transformations offer an interactive and highly impactful experience.

I pull participants out of the audience and take them through a real-time transformation that changes how they think about the future of their ideas—and the future of each other.

It’s not about selling a concept; it’s about showing how we make the unseen visible and why the stories we create together matter. These sessions inspire group transformation and are perfect for those looking to spark new ways of thinking at their events.

Human Ideas Make Us Magic

With the acceleration of emerging technologies, from AI to beyond, human ideas make us truly powerful.

But we aren’t always great at helping others see the benefit of our ideas. And when we rely on outdated B2B or B2C sales methods, it feels inauthentic—sometimes even "icky."

Those approaches don’t account for the unseen potential that drives real innovation. My work challenges these outdated processes and helps people sell the invisible by revealing the true potential of their ideas.

Want to watch?

A Live Transformation.

A Virtual Experience

Let’s Talk About Potential

Every decision made about your future happens in a room you’re not in. Whether it’s your career, your ideas, or your business, I help you make sure what’s being said in those rooms is based on your true potential—not just what people think they see. Ready to unlock the unseen?

  • Joanna shines the light on long forgotten ingredients that make up our secret sauce, reminding us that we're not awesome by accident.

    Cristina Jones, CEO Black Girls Code

  • Joanna is a glittering buzzsaw that cuts through all the out-of-controll unspoken BS in the workplace.

    Sarah Lacy, CEO Chairman Me

  • “Participating in and experiencing the power Joanna brings to every individual conversation is awe inspiring. Joanna’s light and sequins gives us all permission to step into our strengths and transform what we want to be known for. ”

    Wendy McEwan, Chief Of Staff, Property Guru

Intrigued?

I’m curious to hear how you are. Then see if I can help you with whatever future you’re dreaming up.

READ

We all have a Tale of Potential. What story are you telling?