Joanna Bloor

Potentialist, Adventurer and Aspiring Fairy Godmother

Joanna Bloor believes that it’s time for us humans to rethink how we take on the modern working world. The what, where, when, and how of work is changing, a shift that technology and business have embraced yet people haven’t.

Joanna’s on a mission to help us prepare for the big leap into the working future. To identify and articulate our human value and our place in the next chapter of the working world. And while we’re at it, have a great time in the process.

Imagine if our careers were more like an adventure than a climb.

A perpetual adventurer and self-described “startup junkie,” Joanna spent her early career scaling and building brands like Ticketmaster,, OpenTable, and Pandora. Known for building teams, infrastructure, and revenue strategies through their moments of accelerating growth and rapid change, Joanna did so in environments where there were no rulebooks, no career paths, no precedents of how things “should” be done. Joanna’s a veteran of playing in the undefined future.

Then life threw a surprise at her, and she found herself at the beginning of a new adventure. An adventure that lead her to ask “Why, when we talk about ourselves do we talk about our labels and our past when our ideas are about the future?” Joanna travels the world (both in-person and virtually) sharing her ideas and “transforming” audience members. She’s been invited to surprise people at conferences such as Dreamforce, TED, The PGA Tour, and Women in Defense. She’s worked with teams to change how they think about the modern working world at Philips, Ernst & Young, Salesforce & Microsoft. Known as a Potentialist and everyone’s Fairy Godmother, Joanna brings a mix of logic, humor, and practical smarts to help us all navigate our own career adventures and make it work in this ambiguous future.

professional adventure timeline
TED Interview

The editor’s at TED  interview Joanna on how to make a better introduction.

Where this adventure started. See Joanna’s original TED Talk from TED 2016. Yes, curiosity about 3D printing, podcasting, and a weight loss journey can change your life.