THE OPT-IN EQUATION
ASK YOURSELF, IS WHO YOU WANT TO BE IN THE FUTURE
EQUAL TO WHO THEY WANT YOU TO BE IN THE FUTURE?
What about the other way around? Is who you want them to be in the future equal to who you want them to be in the future?
If you want a confident, curious, creative, and communicative team… both equations need to be true. For themselves, for each other, and for you.
When the Opt-In Equation is equal, everyone is opting into the future together.
So the most important question to ask yourself… what future do I want people to opt into?