Maybe the question is “what should you do?” not “what could you do?”

Recent news touts Mark Zuckerberg’s announcement that they’re changing the newsfeed algorithm to “.. focusing on helping you find relevant content to helping you have more meaningful social interactions,” a focus, they say, on the community. The New York Times in an interview last Thursday dug a little deeper. Zuckerberg was quoted, “It’s important to me that when Max and August grow up that they feel like what their father built was good for the world,”

You know what else I noticed? Facebook’s stock plummeted 5% overnight.

Imagine with me that you’re a new entrepreneur; an entrepreneur who’s raised capital for a company to grow and “change the world.” Investors expect a return. Imagine for a second you, like Zuckerberg, have decided that your product might be putting profit over people. Imagine for a second your product was a benefit to today’s consumer but could jeopardize their safety, security in the future. (Just watch any episode of Black Mirror , and you’ll understand what I’m talking about.) Because we are bumping up to a technical future where almost anything we want to build we probably can.

All this imagining raises the question: Is our adherence revenue and profit over mission and values point us towards a future we don’t intend? Continue reading “Maybe the question is “what should you do?” not “what could you do?””