Would you like barbeque or a steak roll?

Adventures in A/B testing

I travel a ridiculous amount. As I write, I’m mid-flight from Charlotte, North Carolina to Miami, Florida. This is only the second of the four flights I’m taking to get to Ushuaia, Argentina. This is my life.

However, it’s the first leg of my journey that inspires this week’s article. To get to the airport, I decided to get a driver.

What my drivers never know when I tap the button on the app is I’ll want to chat with them (if they’ll let me) for the entire ride. I’ve found that rideshare drivers stories make for the most interesting conversations. Note that, to date, I’ve only had ONE driver tell me he wanted just to be a driver. They ALL have a dream, they all are using this side hustle as a means to an end. Continue reading “Would you like barbeque or a steak roll?”