I’m an avid podcast listener. I listen in the car, out on walks, waiting for planes. One of my favorite podcasts is Hidden Brain, an NPR show that “helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain‘s host Shankar Vedantam reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.”
The introduction alone explains why I’m a fan. The entertaining and rich conversation about what exactly makes us tick is fuel to my fire.
While the education I get is always valuable, I want to focus on the really small and special little “something” the show producers include at the end of each episode that always makes me smile.
Right before the credits, they highlight a person they call “the unsung hero.” This person is an individual behind the scenes who, unlike the stars of the show, doesn’t always get the recognition and attention for the work she does. Her work, however, is critical to the development, production, and distribution of each episode. Critical in creating the entertaining and educational episode that I, along with many other fans, have come to love. The highlight of the unsung hero is no more than 60 seconds. It’s a quick but sincere shout-out to say thank you for her key contribution.
How lovely is that?
What’s really interesting is how Hidden Brain publicly tells a story about why someone on their team is important. In other words, the unsung heroes are recognized for what they are good at.
One of my core messages is to impress upon you the importance of articulating what you do in a bold, authentic, unique and compelling way. I iterate this at pretty much every workshop or speaking event I give. If every decision made about you and your opportunities is made in a room that you’re not in, then you MUST make sure the conversation about you is one that articulates why you are uniquely awesome. Once you can articulate why you’re awesome in that authentic, unique and compelling way, you can share it with others. And when you can share it with others, they now have the language to articulate why you are uniquely awesome. They may even articulate why you are uniquely awesome in that room you’re not in. Continue reading “Sing the Song of the Unsung Hero”