What even is this?
Where could this go?
How to shift from Chosen to INVITED.
When you work with potential, an emerging idea, a role that doesn't exist yet, a category of one, both the definition and the destination start out uncertain.
The first hurdle is internal: You need to see it clearly enough to move forward. But the real test is external: Others need to see it clearly enough to join you.
You need them to say "tell me more" and "I want to be part of what this could be."
That is the moment potential becomes real. I call this binding definition to destination.
“EVERY DECISION MADE ABOUT YOU AND YOUR OPPORTUNITIES IS MADE IN A ROOM YOU’RE NOT IN.”
- JOANNA BLOOR
The best ideas never show up looking ready. They get killed in the first five minutes, not because they're wrong, but because people can't see where they're going yet.
Potential doesn't move itself. It needs to be made visible enough that others want in.
That moment when someone shifts from "I don't get it" to "tell me more" isn't luck. It's designed.
I've spent 25+ years creating that moment. Inside companies like Ticketmaster, OpenTable, and Pandora. On stages like TED and Dreamforce.
The pattern is always the same: potential moves when definition and destination stay bound together, even while both are still forming.
Most people try to stabilize one first. That's when things either collapse into something conventional or stay too vague to matter.
The question isn't whether your idea is good enough. It's whether you can make it real enough that others can see where it's going.
